Inside every can of Coca-Cola there are thousands of stories of people that inspire a better world.

Coca-cola has more than 3000 sustainability projects all over the world. They range from water conservation to social inclusion with different sizes, in different countries and different budgets. How do you build a platform that unify all this different branches under one tone voice? Instead of focusing on the company we decided to focus on the stories of the people who are impacted by them. More than water, recycling, blah, blah, blah all these initiatives deliver values that are transforming real people’s lives. But we couldn’t tell real stories with pre-ordered scripts, right? * Pause for client freakout * That’s how Every Bottle has a Story was born. What started as a Latam briefing grew to become Coke's major Global Communication Platform of sustainability being adapted in more than 60 countries with dozens of stories shot, all of that without one line of speech ever written.

PACKAGING- We used Coca-Cola's packaging, its most powerful mass media, to bring the stories of these people to the public.

CONTENT PARTNERSHIP - A partnership between The Coca-Cola Company and the NatGeo Channel brought to life even more stories, as a regular TV series.

#WORSTHATMATTERS - Featured at Jonathan Mildenhall's Cannes 2013 presentation - "Work That Matters"