- It’s crazy how people can have prejudice with para athletes... They can easily outperform the regular Joe.
- Yeah…. Hey! That’s it!


A year away from the Rio 2016 Paralympics, 90% of the Brazilians declared NO interest in it. They saw it as a less professional and less thrilling competition.

To change that, we sent 3 Paralympic athletes to train anonymously in regular gyms. Hidden cameras captured people’s reactions. At first, despise looks and disbelief. But when the Para-athletes started working out, things started to change.

 
 

R E C O G N I T I O N

CANNES LIONS

1 Bronze in PR
1 Bronze in Media
Shortlist in PR
Shortlist in Outdoor
 

ONE SHOW

Merit in Social Media
Merit in PR
 

D&AD

Wood Pencil in Media
 

LIA - LONDON INTERNATIONAL AWARDS

Finalist Non-Traditional
 

EL OJO DE IBEROAMÉRICA

1 Silver in Media
Shortlist PR
Shortlist Sports
 

WAVE FESTIVAL

Gold in PR
Gold in Branded Content
Shortlist Green Wave

 

EFFIE AWARDS

Gold in David x Golias
Gold in Olympics
 

CCSP - Clube de Criação de São Paulo

Bronze in Branded Content
 

CICLOPE LATINO

Gold in Branded Content
 

BEST ADS

Best ambient of the week 09/2015